LOUISVILLE, KY. (March 27, 2008) – R. L. Polk & Co. today announced the availability of 2007 and newer commercial vehicle registration data for China at the 2008 Mid-America Trucking Show (MATS). Targeted for availability this summer, Polk’s unique China data will provide geographic and vehicle configuration detail, allowing customers to maximize their sales opportunities by better understanding the market in China for commercial vehicles.

This comprehensive offering from Beijing Polk-CATARC VIC Co., Ltd., a joint venture between R. L. Polk & Co. and the Chinese Automotive Technology and Research Centre (CATARC), will provide valuable geographic metrics on commercial vehicle registrations in China by province, city, district and postcode to commercial truck and engine manufacturers and other customers in the commercial vehicle segment. Previously, only national level sales and production data was available.

“China is undeniably one of the largest and fastest growing commercial vehicle markets in the world, and Polk is committed to helping our customers capitalize on global opportunities,” said Gary Meteer, account director for Polk’s Commercial Vehicle Team. “With this new data, our customers can determine where vehicles are purchased and how they are being used, allowing them to leverage that information to make strategic business decisions in China.”

Polk’s China registration data encompasses all types of commercial vehicles including buses, trucks and special vehicles (e.g. ambulances, police vehicles, cranes, firefighter engines). Many additional detailed vehicle specifications will be available including gross vehicle weight, vehicle dimensions, dimension of cargo, payload, towing weight, wheelbase, engine model, engine displacement, fuel type, number of wheels and tire type.

“Polk’s new offering for the China market allows us to expand our reach outside of traditional passenger car data,” said Meteer. “We are confident this new data offering provides significant insight for customers analyzing China’s commercial vehicle industry.”

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of motor vehicle information and marketing solutions. Polk collects and interprets global data, and provides extensive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive and commercial vehicle manufacturers, dealers and aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.