SAN FRANCISCO, CA. (February 8, 2008) – R. L. Polk & Co. today announced expanded features to its Polk Cross Sell suite of reports. Driven by dealer feedback, Polk has developed and released new enhancements to their highly regarded and utilized product offering.

In just five years, the Polk Cross Sell report has established a reputation as the industry standard for providing dealers across the country with the most accurate and easy-to-use registration reporting available. The product offering facilitates valuable features including competitive benchmarking, market share analysis and inventory optimization. The latest improvements build upon this foundation by delivering more informational value while simplifying its use.

“We are thrilled to offer an enhanced product to our customers without simply adding columns or more pages of data,” said Andrew Price, vice president, Automotive Retail Solutions for R. L. Polk & Co. “Our goal is to continually provide the most meaningful and actionable intelligence in an easy to understand format.”

The majority of the report enhancements were the result of actual dealer feedback derived from surveys and proactive customer communication programs.

“We make a considerable effort to keep in contact with our subscribers through workshops and our support team,” Price explained. “This has given us the opportunity to gather new requirements directly from our report users.”

Some of the highlights associated with the latest Polk Cross Sell enhancements include:

• A graphical executive summary that simplifies interpretation while delivering more critical market performance results than before.
• Twelve month averages and variance calculations that eliminate the need for users to perform calculations to identify important market trends.
• Dealer-defined model year range on used vehicle report versions to remove older vehicles many dealers don’t consider to be viable sales opportunities.
• Private sale filter on a used vehicle report that isolates dealer-sold units allowing dealers to focus on true opportunities.
• Electronic delivery option to accelerate shipment and facilitate report sharing and storage.

Following last year’s success at the National Automobile Dealers Association (NADA) convention, Polk will conduct Polk Cross Sell workshops at the 2008 event. These sessions offer practical applications of the report results to answer key questions pertaining to dealer business.

“We’re taking advantage of every opportunity to help dealers make the most out of their market share information,” added Price.

Multiple sessions will be held in the R. L. Polk & Co. booth (#5355N) on Saturday, February 9 through Monday, February 11. Complimentary Polk Cross Sell reports will be available for attendees.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.