Polk’s automotive experts have a thorough understanding of the automotive industry and the business challenges that face automotive manufacturers. This expertise, combined with the most accurate and comprehensive data available, enables us to provide integrated solutions at every level of your organization:

Product Planning
Polk helps you get a clearer understanding of what the marketplace wants—on a local, regional and national level. Confirm what products you should offer and where.

Dealer Development/Market Representation
Leverage Polk’s extensive market analysis and modeling capabilities to determine optimal dealer/franchise locations, measure current dealer performance, assess competition, and evaluate overall market trends and opportunities.

Field Operations
Assess the actual sales history of your market—the fastest and slowest selling makes, models and vehicle segments—to help you determine the right number of vehicles to order, how to distribute them correctly throughout your dealer body and how to uncover new opportunities.

Aftersales Parts & Service Marketing
Polk designs and manages cost-effective, results-oriented Parts & Service programs that provide targeted information to bring retail customers into the Parts & Service side of your business. In addition, Polk offers inventory management and service bay capacity analysis to help you maximum the dealers’ potential.

Fleet/Commercial
Optimize your fleet business. Polk provides statistical reports of commercial vehicles registered to small businesses and large corporations, including rental companies and government agencies. We can help you identify the light, medium and heavy-duty fleets you want to find.

Marketing, Advertising & Communications
Plan, justify and conduct your advertising/marketing efforts with Polk’s accurate and reliable information and assure you are getting maximum results and maximum return on investment (ROI).