R. L. Polk Canada


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MARKET ANALYSIS ::

A true understanding of your market is essential to seizing your best business opportunities, increasing market penetration and maintaining a healthy bottom line. Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident, cost-effective decisions and objectively measure the impact of those decisions.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Perform commercial vehicle analysis
Profile and model your customers
Develop and implement strong sales strategies
Pinpoint advertising audiences
Assess new vehicle launch potential

Polk creates customized market analyses to address your specific needs.

Polk Canada.Net
A powerful Web-based solution for analyzing the automotive industry, Polk Canada.net lets users at all levels of your organization analyze and interpret a wide variety of Polk Intelligence including new vehicle and Vehicles In Operation (VIO) registration statistics combined with demographic information.

Polk Custom Market Analysis
Whether you are interested in a custom geographic study, a site location study, a diversity study or a needs-analysis study to determine the most desired new vehicle features, Polk’s experienced analytical consultants can design a custom study to fit your specific needs.

Polk’s New Market Area Reports
Polk’s New Market Area Reports provide you with complete, unbiased information on actual market activity. You can custom-build reports for your unique look and data formatting specifications with a variety of geographic selects and timeframe options.

Polk Mapping Services
A graphic analysis of your market. Polk can append latitude and longitude codes to your customers’ addresses, thus pinpointing the residence in relation to the location of the dealer. This allows for better decisions regarding communicating with these owners, as well as what additional customer service programs you can offer them.

Polk Custom Profiles
Polk leverages extensive demographic information by household to describe target customers. These profiles can then be compared with reference groups to highlight distinct traits of the profile that make your buyers unique and identifiable.

Polk Predictive Segmentation Models
Using advanced statistical techniques many factors are evaluated to find the most powerful combination of characteristics to predict and identify households most likely to purchase a particular kind of vehicle.